Marketing Strategist, GTM

Unbounce (August 2021 - Present)

  • Successfully launched a marketing campaign for Unbounce Conversion Intelligence (CI) Platform with cross-functional team members and stakeholders from Product Marketing, Marketing, and Customer Marketing
  • Collaborated closely with the product marketing team by leveraging target customer segment research, customer testimonials, and positioning and messaging documentation to deliver value for prospects
  • Led team on updating new pricing, boilerplates, and product features on third-party review sites such as G2, Capterra, and Trustpilot

Marketing Coordinator, Brand

Unbounce (January 2021 - July 2021)

  • Wrote compelling copy to distribute blog content on various organic channels and online communities to increase engagement and reach
  • Managed and organized all creative assets for Smart Builder marketing launch to ensure the creative team received stakeholder feedback, implemented changes, and met project deadlines

Digital Analyst

Rethink (June 2020 - December 2020)

  • Planned and executed Coast Capital Saving's Always On paid social campaigns on Facebook, Instagram, and LinkedIn
  • Monitored and optimized social campaigns performance to maximize campaign objectives
  • Identified actionable insights and creative recommendations from creating monthly and quarterly reports for clients
  • Collaborated with account and creative teams to help educate the best practices and staying up to date on the latest digital trends

Assistant Digital Strategist

OMD Vancouver (August 2019 - April 2020)

  • Monitored digital campaign performances on platforms such as Google Display & Video 360, Facebook Business Manager, and Google Ads 360
  • Bought programmatic display and video spaces through Accuen, Omnicom Media Group's programmatic agency for BCAA and Servus Credit Union
  • Managed digital campaign budgets from social media, programmatic display and video, search, and podcasts
  • Created campaign wrap up reports and provided thoughtful recommendations to improve digital performance

Assistant Media Strategist

OMD Vancouver (May 2019 - August 2019)

  • Assisted in planning, implementing, and executing campaigns with local and international clients
  • Tracked and managed monthly billing and budget control reports to ensure that the client is billed correctly
  • Strategized and built high-level tactical media plans using Clear Decisions and past performance data
  • Researched on consumer media habits by using insights from Nielsen reports, comScore, eMarketer, and Mediaocean

Media Intern

OMD Vancouver (March 2019 - May 2019)

  • Analyzed vendor proposals, consumer insights, and data insights to assist with media presentations
  • Issued media purchase authorization contracts and updated blocking charts to execute strategy plans
  • Created proof-of-posting decks and campaign wrap up reports for clients

VP Of Student Outreach

BCIT JDC West (February 2018 - March 2019)

  • Co-founded An Outreach Committee of ten to promote JDC West to all businesses students at BCIT with lecture presentations and events
  • Established a First-Year Ambassador team of seven to actively engage first-year School of Business students to participate as delegates or executives for the  JDC West case competition in January 2020
  • Facilitated interview and presentation workshops for First-Year Ambassadors to improve core skills integral to JDC West

Entrepreneurship Academic Delegate

BCIT JDC West (April 2018 - January 2019)

  • Committed to weekly case practices in a team of three members and six industry coaches
  • Supported team members by taking on the role of CEO and delivered business pitch presentations on implementation strategies, go-to-market phases, and risks & mitigations
  • Developed a strategy for ideation and implementation of a business idea during the three-hour resolution

Creative Lead & Mentor Liaison for 2018 Speed Mentoring with NABS Event

NABS West (March 2018 - October 2018)

  • Designed the 2018 theme for a Speed Mentoring event with nabs West and created all social media creatives using Adobe InDesign
  • Successfully recruited 29 marketing and sales professionals to volunteer as mentors using LinkedIn
  • Outperformed the previous year’s revenue by 28 percent and achieved a new record of raising over $6,800 for NABS West’s charity

Marketing & Events Assistant

NABS West (June 2018 - September 2018)

  • Coordinated 27 sponsors and 21 volunteers at the 28th Annual Frank Palmer Golf Tournament
  • Organized a barbeque for industry professionals at the Nat Bailey Stadium and raised over $1,200 for NABS West’s charity
  • Designed several event themes, sponsorship decks, informational packages, and volunteer manuals using Adobe InDesign and Illustrator
  • Led a silent auction at the Frank Palmer Golf Tournament and assisted in securing sponsorship packages and prizes


British Columbia Institute of Technology

Marketing Management  Diploma

Marketing Communications

University of British Columbia

Bachelors of Science

Environmental Science

Work Experience